Apple teams up with Airtel to fight for Indian music and TV streaming…

· Sep 3

Apple teams up with Airtel to fight for Indian music and TV streaming market

- Strategic Partnership: $AAPL has partnered with Bharti Airtel, India's second largest telecom company, to gain a competitive advantage in the digital content market in India.

- Free streamingAirtel : The deal includes free music and video streaming for many of Airtel's 281 million customers, which is expected to significantly expand the user base of Apple TV+ and Apple Music in India.

- Strengthening Market Presence :$AAPL, which has only a 6% share of the Indian smartphone market, is looking to strengthen its position and increase its presence in the region with this move.

- Growth Challenges: Airtel plans to offer bundles with several months of free access to Apple TV+, but growth may be limited due to lack of localised content on the platform.

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Gareth Preston @gaz_preston Sep 5

Cool👍, Apple makes me happy.

Alfred Gray @alfredgray Sep 5

Me too!

Nigel Thornton @_thornton Sep 4

I like these steps. The company is still growing nicely.

Alfred Gray @alfredgray Sep 4

I agree and I'm happy to be a spectator :)

Ashraf Aboudar @ashraf_dd Sep 4

This is a really strategic move. India will grow strongly in the coming decades and if Apple gets a foothold there this early on, it will benefit for a long time.

Alfred Gray @alfredgray Sep 4

They are making great use of an opportunity in what is, from my point of view, still a very interesting embryonic market in the future.

Bill Combs @billcombs Sep 3

This is good news and a nice strategic move. Thanks for the info😃

Alfred Gray @alfredgray Sep 4

Agreed! Thank you :)

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